Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan

B. K. Birla Institutes

B. K. Birla Institutes

Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan                Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan                Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan                Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan               
Faculty
Student

B.A.M.M.C.

The Department of Multimedia and Mass Communication offers a curriculum that blends theory with practical training, with three year program including third-year specializations in Journalism and Advertising. The program is designed to meet the dynamic needs of media professionals, with constant innovation to match industry challenges. Students receive hands-on training in photography, news reporting, and writing, while also being groomed in essential media skills, preparing them for successful careers as well as opportunities for higher education in India and abroad.

 

Key Information

Eligibility

  • A Candidate for being eligible for admission to the degree course Bachelor of Mass Media shall have passed the Std. XII examination, of the Maharashtra Board of Higher Secondary Education or its equivalent, with minimum 45%, from the Arts, Science or Commerce stream. Every Candidate admitted to the degree course will have to register himself/herself with the University.

Duration

3 Years

Programme Code

BUA102

Course Type

Bachelor Degree

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Curriculum

Semester - I

Course Outcomes (CO)

Title of Course Course Outcomes (CO)
History of Media 1. To understand the evolution and development of media from traditional to modern forms.
2. To explain key milestones in the history of print, electronic, and digital media.
3. To analyze the influence of historical events on media growth and transformation.
4. To evaluate the role of media in shaping public opinion across different time periods.
5. To develop a comparative understanding of global and Indian media history.
Effective Communication 1. To understand the process, elements, and principles of communication.
2. To demonstrate verbal and non-verbal communication skills effectively.
3. To apply communication techniques in interpersonal and group interactions.
4. To analyze barriers to effective communication and propose solutions.
5. To create clear and structured messages for academic and professional purposes.
Creative Writing 1. To understand different forms and techniques of creative writing.
2. To explain elements such as plot, character, and narrative style.
3. To apply creative writing skills in developing original content.
4. To analyze various writing styles and literary devices.
5. To create engaging and original creative content for media platforms.
Visual Communication Design – I 1. To understand the basic principles and elements of visual design.
2. To identify the role of typography, color, and layout in communication.
3. To apply design principles using appropriate tools and techniques.
4. To analyze visual compositions used in media content.
5. To create effective visual designs for communication purposes.
Fundamentals of Mass Communication 1. To understand the concepts, models, and processes of mass communication.
2. To explain the functions and types of mass media.
3. To apply communication models to real-life media scenarios.
4. To analyze the effects of mass media on society.
5. To evaluate the role of mass communication in social and economic development.
Media and Culture 1. To understand the relationship between media and culture.
2. To identify cultural representations in various media forms.
3. To apply theoretical perspectives to media and cultural studies.
4. To analyze the impact of media on cultural identity and values.
5. To evaluate the role of media in globalization and cultural change.
Developing Academic Skills (AEC) 1. To understand the fundamentals of academic writing and research skills.
2. To explain referencing styles and issues of plagiarism.
3. To apply note-making, summarizing, and paraphrasing techniques.
4. To analyze academic texts critically.
5. To create well-structured academic assignments and reports.
Environmental Studies – I 1. To understand basic environmental concepts and ecosystems.
2. To explain environmental issues and their causes.
3. To apply sustainable practices in daily life.
4. To analyze the impact of human activities on the environment.
5. To evaluate measures for environmental conservation and protection.
Marketing Management (OE) 1. To understand core concepts and principles of marketing.
2. To explain consumer needs, market segmentation, and targeting.
3. To apply marketing strategies in business contexts.
4. To analyze market trends and consumer behavior.
5. To develop marketing plans aligned with business objectives.

Semester - II

Course Outcomes (CO)

Title of Course Course Outcomes (CO)
Introduction to Advertising 1. To understand the basic concepts and evolution of advertising.
2. To explain the role and functions of advertising in marketing.
3. To apply advertising principles in creating simple ad campaigns.
4. To analyze different types of advertisements and their effectiveness.
5. To evaluate the impact of advertising on consumers and society.
Introduction to Journalism 1. To understand the fundamentals and principles of journalism.
2. To explain the structure and functioning of news media.
3. To apply basic reporting and writing techniques.
4. To analyze news content and journalistic practices.
5. To evaluate ethical issues in journalism.
Content Writing 1. To explain different styles and formats of content.
2. To understand different forms and techniques of creative writing.
3. To explain elements such as plot, character, and narrative style.
4. To apply creative writing skills in developing original content.
5. To analyze various writing styles and literary devices.
Human Rights and Values (VSC) 1. To understand the concepts and importance of human rights.
2. To explain fundamental rights and duties in society.
3. To apply ethical values in personal and professional life.
4. To analyze issues related to human rights violations.
5. To evaluate the role of media in promoting human rights.
Visual Communication Design – II (SEC) 1. To understand advanced concepts of visual communication design.
2. To explain layout, composition, and digital design tools.
3. To apply design techniques in creating media content.
4. To analyze visual communication in advertising and media.
5. To create professional visual designs for communication.
Foundation Course in Physical Education (CC) 1. To understand the importance of physical fitness and health.
2. To explain basic concepts of physical education and wellness.
3. To apply fitness techniques in daily routines.
4. To analyze the role of physical activity in overall development.
5. To develop a healthy lifestyle through regular exercise.
English Communication (AEC) 1. To understand the fundamentals of English communication.
2. To explain grammar and language usage in communication.
3. To apply speaking and writing skills effectively.
4. To analyze communication in professional contexts.
5. To create effective oral and written communication.
Environmental Studies – II (VEC) 1. To understand advanced environmental issues and challenges.
2. To explain policies and laws related to environmental protection.
3. To apply sustainable development practices.
4. To analyze environmental case studies.
5. To evaluate solutions for environmental conservation.
Consumer Behaviour (OE) 1. To understand the concept and importance of consumer behavior.
2. To explain factors influencing consumer decisions.
3. To apply consumer behavior theories in marketing.
4. To analyze buying patterns and market trends.
5. To evaluate consumer decision-making processes.

Semester - III

Course Outcomes (CO)

Title of Course Course Outcomes (CO)
Introduction to Advertising 1. To understand the basic concepts and evolution of advertising.
2. To explain the role and functions of advertising in marketing.
3. To apply advertising principles in creating simple ad campaigns.
4. To analyze different types of advertisements and their effectiveness.
5. To evaluate the impact of advertising on consumers and society.
Introduction to Journalism 1. To understand the fundamentals and principles of journalism.
2. To explain the structure and functioning of news media.
3. To apply basic reporting and writing techniques.
4. To analyze news content and journalistic practices.
5. To evaluate ethical issues in journalism.
Content Writing 1. To explain different styles and formats of content.
2. To understand different forms and techniques of creative writing.
3. To explain elements such as plot, character, and narrative style.
4. To apply creative writing skills in developing original content.
5. To analyze various writing styles and literary devices.
Human Rights and Values (VSC) 1. To understand the concepts and importance of human rights.
2. To explain fundamental rights and duties in society.
3. To apply ethical values in personal and professional life.
4. To analyze issues related to human rights violations.
5. To evaluate the role of media in promoting human rights.
Visual Communication Design – II (SEC) 1. To understand advanced concepts of visual communication design.
2. To explain layout, composition, and digital design tools.
3. To apply design techniques in creating media content.
4. To analyze visual communication in advertising and media.
5. To create professional visual designs for communication.
Foundation Course in Physical Education (CC) 1. To understand the importance of physical fitness and health.
2. To explain basic concepts of physical education and wellness.
3. To apply fitness techniques in daily routines.
4. To analyze the role of physical activity in overall development.
5. To develop a healthy lifestyle through regular exercise.
English Communication (AEC) 1. To understand the fundamentals of English communication.
2. To explain grammar and language usage in communication.
3. To apply speaking and writing skills effectively.
4. To analyze communication in professional contexts.
5. To create effective oral and written communication.
Environmental Studies – II (VEC) 1. To understand advanced environmental issues and challenges.
2. To explain policies and laws related to environmental protection.
3. To apply sustainable development practices.
4. To analyze environmental case studies.
5. To evaluate solutions for environmental conservation.
Consumer Behaviour (OE) 1. To understand the concept and importance of consumer behavior.
2. To explain factors influencing consumer decisions.
3. To apply consumer behavior theories in marketing.
4. To analyze buying patterns and market trends.
5. To evaluate consumer decision-making processes.

Semester - IV

Course Outcomes (CO)

Title of Course Course Outcomes (CO)
Writing & Editing for Media 1. To understand writing styles and editing techniques for media.
2. To explain news writing and editorial processes.
3. To apply editing skills in media content.
4. To analyze written media content critically.
5. To create and edit professional media content.
Film Communication – II 1. To understand advanced concepts of film communication.
2. To explain film production and direction techniques.
3. To apply filmmaking skills in projects.
4. To analyze films critically.
5. To create short films or visual narratives.
Computer and Multimedia – II 1. To understand advanced multimedia tools and techniques.
2. To explain digital media production processes.
3. To apply multimedia skills in content creation.
4. To analyze digital media outputs.
5. To create professional multimedia projects.
Translation Skills (SEC) 1. To understand the principles of translation.
2. To explain language and cultural nuances in translation.
3. To apply translation techniques in media content.
4. To analyze translated texts for accuracy.
5. To produce effective translations across languages.
Field Project 1. To understand practical aspects of media work.
2. To explain field research and reporting methods.
3. To apply theoretical knowledge in real-world situations.
4. To analyze field experiences and data.
5. To develop and present a field-based project.
Language Paper (Hindi/Marathi) 1. To understand language structure and grammar.
2. To explain usage in communication contexts.
3. To apply writing and speaking skills.
4. To analyze language content.
5. To create effective communication in the chosen language.
Nutrition and Diet / Strength and Conditioning (CC) 1. To understand concepts of nutrition and fitness.
2. To explain dietary requirements and physical health.
3. To apply healthy lifestyle practices.
4. To analyze fitness and nutrition plans.
5. To develop personal health strategies.
Soft Skills for Business / Business Forecasting (OE) 1. To understand soft skills or forecasting concepts.
2. To explain their role in business environments.
3. To apply skills in professional situations.
4. To analyze business scenarios.
5. To evaluate decision-making strategies.

Semester - V (ADVERTISING) - Course Outcome

Title of Course Course Outcomes (CO)
Copywriting 1. To understand the principles and techniques of copywriting.
2. To explain different types of advertising copy.
3. To apply creative writing skills in developing advertising copy.
4. To analyze effective advertisements and copy strategies.
5. To create persuasive and impactful advertising copy.
Brand Building 1. To understand the concept and importance of branding.
2. To explain brand identity, positioning, and equity.
3. To apply branding strategies in business contexts.
4. To analyze successful brand campaigns.
5. To develop brand-building strategies for products/services.
Agency Management 1. To understand the structure and functioning of advertising agencies.
2. To explain roles and responsibilities within an agency.
3. To apply management principles in agency operations.
4. To analyze agency-client relationships.
5. To evaluate agency performance and workflow processes.
Consumer Behaviour 1. To understand the concepts and importance of consumer behavior.
2. To explain psychological and social factors influencing consumers.
3. To apply consumer behavior theories in marketing strategies.
4. To analyze consumer decision-making processes.
5. To evaluate consumer trends and market responses.
Advertising and Marketing Research 1. To understand research methods in advertising and marketing.
2. To explain data collection and analysis techniques.
3. To apply research tools in market studies.
4. To analyze research findings for decision-making.
5. To develop research-based marketing strategies.
Documentary and Ad Film Making 1. To understand the fundamentals of documentary and ad film production.
2. To explain scripting, shooting, and editing techniques.
3. To apply filmmaking skills in creating visual content.
4. To analyze visual storytelling and narrative techniques.
5. To create documentary or advertisement films.
Field Project     1. To understand practical applications of advertising concepts.
2. To explain project planning and execution processes.
3. To apply theoretical knowledge in real-world scenarios.
4. To analyze field data and experiences.
5. To develop and present a comprehensive project report.

Semester - V (JOURNALISM) - Course Outcome

Title of Course Course Outcomes (CO)
Reporting 1. To understand the principles and techniques of news reporting.
2. To explain different types of reporting.
3. To apply reporting skills in news gathering.
4. To analyze news stories and reporting styles.
5. To produce accurate and effective news reports.
Strategic PR 1. To understand the role of public relations in organizations.
2. To explain PR strategies and tools.
3. To apply PR techniques in communication planning.
4. To analyze PR campaigns and case studies.
5. To develop strategic PR plans.
Crisis Communication   1. To understand crisis communication concepts and importance.
2. To explain crisis management strategies.
3. To apply communication techniques during crises.
4. To analyze case studies of crisis situations.
5. To develop crisis communication plans.
Photography and Visual Storytelling 1. To understand principles of photography and visual storytelling.
2. To explain camera techniques and composition.
3. To apply photography skills in media production.
4. To analyze visual narratives and images.
5. To create impactful visual stories.
Television Journalism 1. To understand the fundamentals of television journalism.
2. To explain news production and broadcasting techniques.
3. To apply reporting and anchoring skills.
4. To analyze television news content.
5. To produce television news segments.
Multimedia and Online Journalism     1. To understand digital journalism concepts and platforms.
2. To explain multimedia storytelling techniques.
3. To apply digital tools in journalism.
4. To analyze online news trends and content.
5. To create multimedia news content.
Field Project 1. To understand practical journalism practices.
2. To explain field reporting methods.
3. To apply theoretical knowledge in real scenarios.
4. To analyze field experiences and findings.
5. To develop and present a field-based project.

Semester - VI (ADVERTISING) - Course Outcome

Title of Course Course Outcomes (CO)
Advertising Design 1. To understand principles of advertising design and layout.
2. To explain visual elements used in advertisements.
3. To apply design tools in creating ad layouts.
4. To analyze advertisement designs critically.
5. To create professional advertising designs.
Media Planning & Buying 1. To understand media planning concepts and strategies.
2. To explain media selection and scheduling techniques.
3. To apply media planning tools in campaigns.
4. To analyze media effectiveness and reach.
5. To develop media plans and budgets.
Advertising and Sales Promotion 1. To understand sales promotion techniques and strategies.
2. To explain the role of promotion in marketing.
3. To apply promotional tools in campaigns.
4. To analyze the effectiveness of sales promotion activities.
5. To design integrated advertising and promotion strategies.
Brand Management 1. To understand advanced concepts of brand management.
2. To explain brand lifecycle and equity management.
3. To apply brand strategies in competitive markets.
4. To analyze brand performance and positioning.
5. To develop long-term brand management plans.
Entertainment and Media Marketing 1. To understand marketing concepts in the entertainment industry.
2. To explain media marketing strategies.
3. To apply marketing techniques to media products.
4. To analyze trends in entertainment marketing.
5. To develop marketing plans for media and entertainment products.
  OJT (On-the-Job Training)     1. To understand workplace practices and professional ethics.
2. To explain organizational roles and responsibilities.
3. To apply academic knowledge in a professional environment.
4. To analyze work experiences and performance.
5. To evaluate learning outcomes through practical exposure.

Semester - VI (JOURNALISM) - Course Outcome

Title of Course Course Outcomes (CO)
Newspaper and Magazine Design 1. To understand principles of print media design.
2. To explain layout, typography, and formatting.
3. To apply design tools in print media.
4. To analyze newspaper and magazine layouts.
5. To create professional print media designs.
Corporate Communication and Event Management 1. To understand corporate communication and event management concepts.
2. To explain planning and execution of events.
3. To apply communication strategies in events.
4. To analyze event management practices.
5. To develop and manage professional events.
Development Journalism 1. To understand the concept of development journalism.
2. To explain the role of media in social development.
3. To apply reporting techniques for development issues.
4. To analyze development-related news and policies.
5. To evaluate media’s role in societal change.
Contemporary Issues 1. To understand current national and global issues.
2. To explain socio-political and economic developments.
3. To apply critical thinking to current affairs.
4. To analyze media coverage of contemporary issues.
5. To evaluate different perspectives on current events.
AV Production 1. To understand audio-visual production techniques.
2. To explain scripting, shooting, and editing processes.
3. To apply production skills in media creation.
4. To analyze audio-visual content.
5. To create professional AV productions.
OJT (On-the-Job Training) 1. To understand professional practices in journalism.
2. To explain roles and responsibilities in media organizations.
3. To apply academic knowledge in workplace settings.
4. To analyze work performance and experiences.
5. To evaluate practical learning outcomes.

Expert Faculty

Janhavi Jadhav

Janhavi Jadhav

Assistant Professor
Multimedia and Mass Communication
Jagruti Mahajan

Jagruti Mahajan

Assistant Professor
Multimedia and Mass Communication

Program Outcome (PO)

PO-1 : Media Awareness

The BAMMC programme considers media industries and creates awareness among the students regarding present scenario of changing communication strategies, news and advertisement presentation according to changing needs of the society.

The programme will also empower the students with the skills required to analyse, evaluate and act upon problems through various courses

Students would demonstrate the ability to apply rhetorical principles in a variety of creative, cinematic, organizational, professional, and journalistic venues.

Learners would develop a global awareness of political, social, and corporate issues influenced by communication sensitivity and skills.

Knowledge, skills, and values that prepare them for future careersin our interconnected society, whether in mass media or advanced study

This programme will also give them an improved sense of self-confidence and self efficacy and an awareness of their responsibilities as professionals in their field.

The programme provides students with sound knowledge ofsoftware’s used in industry like Adobe Indesign, Photoshop, Illustrator, Premier Pro. They also learn coding of website and making presentations.

Programme Specific Outcomes (PSO)

PSO1 : Digital Media

Learners will be able to create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.

They will be better equipped to grasp the complex relationship between communication/media theories and a diverse set of individual, social, and professional practices.

Learners will understand the underlying philosophical assumptions of, and be able to apply, communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues.

Learners will comprehend the foundations, process, and practices of writing for and about the media, and demonstrate proficiency in writing across platforms.

Learners will be able to conceptualize, design, and produce one or more works in media based on effective principles and practices of media aesthetics for a target audience.

Learners will acquire the knowledge and skills required to pursue a career in the specialization of their choice.

Programme Objectives

  • To develop students' understanding and interest in Mass Communication, Journalism, Advertising, Public Relations, and Digital Media.
  • To hone students' communication, creative, analytical, and critical thinking skills required for effective media practices.
  • To develop proficiency in written, verbal, visual, and digital communication across various media platforms.
  • To encourage self-learning, research, practical application, and active participation in the teaching-learning process.
  • To nurture students' creative abilities, innovation, ethical awareness, and social responsibility in media and communication.
  • To equip students with the professional and technical skills necessary for higher education and diverse career opportunities in the evolving media and communication industry.
  • To develop students' proficiency in editing software, photography, multimedia production, and the effective and ethical use of Artificial Intelligence (AI) in media and communication.

Career Options

  • Social Media Manager
  • Digital Marketing Executive
  • Performance Marketer (Ads)
  • Content Strategist
  • Content Creator (YouTube / Instagram)
  • Script Writer
  • Video Editor
  • Podcast Creator
  • Reporter
  • News Anchor
  • Editor
  • PR Executive
  • Celebrity / Brand Manager
  • Event Manager
  • Assistant Director
  • Production Manager
  • Cinematographer
  • Corporate Communication
  • Marketing Executive
  • Client Servicing
  • Mass Communication specialization
  • Film / Advertising courses

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