Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan
B.Sc. (Event Management & Public Relations)
B.Sc. (Event Management & Public Relations)
| The B.Sc.(Honours) in Event Management and Public Relations is a dynamic undergraduate program designed to provide a strong foundation in event planning, production, public relations, and marketing. Spread across eight semesters, it combines academic learning with practical exposure through live projects, fieldwork, internships, and industrial training. The curriculum covers key areas such as hospitality, finance, digital marketing, sponsorship, celebrity management, sustainability, and experiential marketing, while also developing communication, managerial, and analytical skills. With an emphasis on innovation, entrepreneurship, and industry readiness, the program prepares students for successful careers in the event, Public Relations, media, and corporate sectors. |
Key Information
Eligibility
The student must pass a two-year Pre-University examination/ Grade 12 from any Stream/ HSC/ A level/ O level/ IBDP/ IBCP or equivalent education, or equivalent qualification from any Board.
Duration
Bachelor's Degree after 3 years & Honours Degree after 4 Years (As per NEP 2020 guidelines)
Programme Code
Course Type
Bachelor's Degree
Curriculum
Semester - I
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Introduction to Event Management |
| 2 | Event Planning and Venue Management |
| 3 | Introduction to Entrepreneurship |
| 4 | International Sports Management - I |
| 5 | Professional Learning Experience in Event Management -I |
| 6 | Effective Presentaiton Skills |
| 7 | Functional English - 1 |
| 8 | Environmental Studies |
| 9 | Constitution of India & Human Rights |
Semester - II
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Event Production Process |
| 2 | Event Hospitality & Catering |
| 3 | Introduction to Tourism |
| 4 | International Sports Management - II |
| 5 | Professional Learning Experience in Event Management - II |
| 6 | Selling and Negotiation Skills |
| 7 | Functional English - II |
| 8 | Personal Effectiveness at Workplace |
| 9 | Basics of Yoga |
Semester - III
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Event Resource Management |
| 2 | Special Events - Wedding Planning and Live Events I & II |
| 3 | Introduction to Accounts and Finance |
| 4 | Corporate Communication – I |
| 5 | Introduction to Analysis of Spreadsheets |
| 6 | Hindi - I |
| 7 | Field Project -I |
| 8 | Self-Development Activity- I |
Semester - IV
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Public Relations |
| 2 | Special Events - MICE and Corporate Events |
| 3 | Principles of Management |
| 4 | Organizational Behavior |
| 5 | Digital Marketing |
| 6 | Hindi – II |
| 7 | Community Engagement Services |
| 8 | Self-Development Activity - II |
Semester - V
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Legal Aspects of Event Management & Public Relations |
| 2 | Event Safety and Risk Management |
| 3 | Event Artist & Celebrity Management |
| 4 | Marketing Management |
| 5 | Human Resource Management |
| 6 | IT in Business |
| 7 | Field Project – II |
Semester - VI
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Media Management in Events and Public Relations |
| 2 | Special Events - Sports and Recreation Services |
| 3 | Advertising & Event Promotion |
| 4 | Event Cost Accounting & Finance Management |
| 5 | Consumer Behaviour |
| 6 | Internship and Industrial Training - I |
Semester - VII
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Emerging trends in Event Management and PRÂ |
| 2 | Event Design & Strategy Management |
| 3 | Event Budgeting and Financial Management |
| 4 | Event Operations Managemen |
| 5 | Fundamentals of Managerial Studies in Events |
| 6 | Event Consultancy & Strategy Clients servicing |
| 7 | Research Methodology |
Semester - VIII
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Advanced Event Resource Management |
| 2 | Public Relations in Event & Entertainment Industry |
| 3 | Advanced Wedding Management: Cultural, Luxury & Destination Planning |
| 4 | Sustainable Event Management |
| 5 | Experiential PR & Strategic Brand Activation |
| 6 | Event Broadcast, OTT & Media Syndication Strategy |
| 7 | Industry & Practical Exposure |
Expert Faculty
Dr. Grishma Manikrao Khobragade
Department of English Associate Professor( HOD)
Dr. Samajadar Valavake
Department of English Associate Professor
Program Outcome (PO)
PO-1 : Knowledge
The Bachelor of Arts Program creates an interest for the languages, social sciences and humanities amongst the students.
PO-2 : Problem Solving, Creative and Critical Thinking
To develop the ability for qualitative and quantitative, objective and rational, skeptical and unbiased approach amongst the students.
PO-3 : Employability
Upon completion of this program, students will stand eligible for post-graduate program in Law, Education, Languages, Social Sciences, Social Services and a multitude of other programs, thereby adding to the educated and skilled workforce of the society.
PO-4 : Professionalism and Leadership Qualities
The students are encouraged to inculcate professional skills and reconcile their leadership attributes.
PO-5 : Intercultural and Ethical Values
To enable the students to identify the established value system and develop some core values for the evolution of moral dimensions.
PO-6 : Digital Capabilities
To enhance digital learning capabilities of the students and increase the student’s proficiency in the use of digital tools and technologies
PO-7 : Sustainability
To provide education that promotes sustainability within a diversity of culture, eco-system and resources.
Programme Objectives
- To develop interest of the students in English Language and Literature.
- To hone communication skills of the students in English language: Listening, Speaking, Reading, and Writing.
- To introduce students to the various genres of literature.
- To promote self-learning.
- To encourage them to participate actively in teaching- learning process.
- To nourish their creative faculty and to develop sensitivity to Nature and fellow human- beings.
- To impart the technique of close reading of literary texts.
- To enable the learners to analyze, interpret, explicate, and evaluate literary texts.
- To open before them new educational and employment avenues.
- To develop their confidence in the use of English language.
Career Options
- HR Executive
- Business Communication Specialist
- Client Servicing / Account Manager
- Editor
- Proofreader
- Publishing Assistant
- Copywriter
- Brand Strategist
- Social Media Manager
- School Teacher (after B.Ed.)
- Lecturer / Professor (after M.A. + NET/SET)
- Tutor / Online Educator
