Welcome To B. K. Birla College of Arts, Science & Commerce, Kalyan
M.Sc. in Event Management & Public Relations
M.Sc. in Event Management & Public Relations
| The M.Sc. in Event Management and Public Relations is a comprehensive, industry-focused postgraduate program designed to develop advanced expertise in event planning, strategic communication, and brand management. Integrating academic depth with practical exposure, the program equips students with skills in event design, budgeting, operations, risk management, client servicing, and experiential marketing. With a strong emphasis on research, innovation, and real-world industry engagement through internships and live projects, the M.Sc. prepares graduates to meet the evolving demands of corporate houses, media organizations, hospitality sectors, and global event agencies |
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Key Information
Eligibility
Candidates must passed Graduation in any discipline. Lateral Entry shall be applicable for students who have pursued similar or related Programs from any University. Lateral entry shall be applicable for students who have pursued similar or related Programs from any University. Eligibility Criteria Shall be applicable for lateral entry.
Duration
2 Years
Programme Code
Course Type
Master's Degree
Curriculum
Semester - I
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Emerging trends in Event Management and PR |
| 2 | Event Design & Strategy Management |
| 3 | Event Budgeting and Financial Management |
| 4 | Event Consultancy & Strategy Clients servicing |
| 5 | Event Operations Management |
| 6 | Fundamentals of Managerial Studies in Events |
| 7 | Research Methodology |
Semester - II
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Advanced Event Resource Management |
| 2 | Public Relations in Event & Entertainment Industry |
| 3 | Advanced Wedding Management: Cultural, Luxury & Destination Planning |
| 4 | Sustainable Event Management |
| 5 | Experiential PR & Strategic Brand Activation |
| 6 | Event Broadcast, OTT & Media Syndication Strategy |
| 7 | Industry & Practical Exposure |
Semester - III
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Event Law,Contracts & Business Compliance |
| 2 | Event Marketing & Sponsorship |
| 3 | Luxury Event Ecosystems & High-Value Client Management |
| 4 | Special Events:Recreational Event Programming & Sports Engagement |
| 5 | Integrated Event Architecture & Design Thinking |
| 6 | Global Mega-Event Strategy & Bidding Management |
| 7 | Basics of Research Project |
| 8 | Event Law,Contracts & Business Compliance |
Semester - IV
Course Outcomes (CO)
| Sr. No. | Subjects |
|---|---|
| 1 | Event Technology & Digital Experience Management |
| 2 | Strategic Philanthropy, CSR & Cause-Driven Events |
| 3 | Special Events :Corporate Experience Design & MICE Event Operations |
| 4 | Event Strategy & Intellectual Property (IP) Development |
| 5 | Entrepreneurship Management & Innovation in Events |
| 6 | Advance in Research Project |
Expert Faculty
Dr. Grishma Manikrao Khobragade
Department of English Associate Professor( HOD)
Dr. Samajadar Valavake
Department of English Associate Professor
Program Outcome (PO)
PO-1 : Knowledge
The Bachelor of Arts Program creates an interest for the languages, social sciences and humanities amongst the students.
PO-2 : Problem Solving, Creative and Critical Thinking
To develop the ability for qualitative and quantitative, objective and rational, skeptical and unbiased approach amongst the students.
PO-3 : Employability
Upon completion of this program, students will stand eligible for post-graduate program in Law, Education, Languages, Social Sciences, Social Services and a multitude of other programs, thereby adding to the educated and skilled workforce of the society.
PO-4 : Professionalism and Leadership Qualities
The students are encouraged to inculcate professional skills and reconcile their leadership attributes.
PO-5 : Intercultural and Ethical Values
To enable the students to identify the established value system and develop some core values for the evolution of moral dimensions.
PO-6 : Digital Capabilities
To enhance digital learning capabilities of the students and increase the student’s proficiency in the use of digital tools and technologies
PO-7 : Sustainability
To provide education that promotes sustainability within a diversity of culture, eco-system and resources.
Programme Objectives
- To develop interest of the students in English Language and Literature.
- To hone communication skills of the students in English language: Listening, Speaking, Reading, and Writing.
- To introduce students to the various genres of literature.
- To promote self-learning.
- To encourage them to participate actively in teaching- learning process.
- To nourish their creative faculty and to develop sensitivity to Nature and fellow human- beings.
- To impart the technique of close reading of literary texts.
- To enable the learners to analyze, interpret, explicate, and evaluate literary texts.
- To open before them new educational and employment avenues.
- To develop their confidence in the use of English language.
Career Options
- HR Executive
- Business Communication Specialist
- Client Servicing / Account Manager
- Editor
- Proofreader
- Publishing Assistant
- Copywriter
- Brand Strategist
- Social Media Manager
- School Teacher (after B.Ed.)
- Lecturer / Professor (after M.A. + NET/SET)
- Tutor / Online Educator
